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Spend a little time at the ANA conference [2], and you’ll get the feeling that many clients think their agencies are asleep on the job. There might be something to that. Tucked away in a pretty mundane Business 2.0 story about the $20 billion sleep industry (“Sleep is the new sex,” in case you were wondering) is this tidbit: The New York office of StrawberryFrog, the ad agency, has placed an order for a futuristic sleep contraption made by an outfit called MetroNaps [3]. This is no 1-800-Mattress setup; the MetroNaps sleeping pod [4] costs $6,950, though the company does lease them. The product specs make it sound very enticing for the weary StrawberryFrog creative: “The mechanical processes of the MetroNaps pod facilitate powernaps. At the timer's expiration, a programmable logic controller orchestrates a gentle waking with a combination of lights and vibration.” An interesting alternative to actually going home for the night. A StrawberryFrog rep said the agency expects to take delivery of the snooze pod this week.
—Posted by Brian Morrissey