[1]
If you ever wondered whether ESPN could manage to
turn anything into a sport [2], here’s more evidence that, yes, they may be able
to. Drill down on the site today, beyond the endless discussions of mid-season
NFL football, to find voting for the Ultimate Halloween Haul [3] and the accompanying
Candy Bracket [4]. Visitors can vote on their top 10; the bracket, meanwhile, is an
elimination tourney with four so-called regions: “Classic,” “Convenience Store” (think
Slurpees), “Movie Theater” and “Trick or Treat” (specialized treats like caramel
apples and candy corn). Curently among the “Classic” contests are Snickers vs.
Nestlé Crunch, Butterfinger vs. Tootsie Roll, Pez vs. Life Savers, and Twix vs.
Mounds. Winners will be posted later today.
Links:
[1] http://adweek.blogs.com/photos/uncategorized/halloweencandy.jpg
[2] http://sports.espn.go.com/espn/page2/story?page=buckheit/040316
[3] http://sports.espn.go.com/espn/page2/story?page=candy/trickortreat/061030
[4] http://sports.espn.go.com/espn/page2/story?page=candy/classic/061030