More Mountain Dew news (see below [1])—maybe. Several videos [2] have made their way onto YouTube over the last few days featuring an elderly woman named Sue Teller, hosting a series called, "Do Your Own Adventure." They are so amateurish there's also something strangely professional about them (like the moment, in the one above on how to create a mashup, where she pulls an Afghan off a table to reveal her two turntables). At any rate, though old-ladies-as-hipsters is nothing new, there's something pitch-perfect about these. As for the Mountain Dew connection, Ms. Teller is drinking it throughout and the closing sign-off says "Promotional consideration provided by Mountain Dew" but that hardly makes it definitive that this is actually produced by Mountain Dew. Via Strategic Public Relations [3] which found it on Mashuptown [4].
—Posted by Catharine P. Taylor
Links:
[1] http://adweek.blogs.com/adfreak/2007/01/well_despite_my.html
[2] http://www.youtube.com/watch?v=A4uyN5rQbbU&eurl=
[3] http://prblog.typepad.com/strategic_public_relation/2007/01/mountain_dews_c.html
[4] http://www.mashuptown.com/2007/01/hippest_granny_.html