“Human skateboarding takes the country by storm.” That’s the headline of a press release I got today from Sneaux . Frankly, I never recovered from the opening line: “Picture yourself skating through the park, but instead of your trusty board below you, it’s your best friend.” Hey, I don’t have any friends who are willing to give me a lift home in their cars, let alone offer up their bodies as the means of transportation. In any case, the company is mounting an ad campaign for its “skate-inspired fashion footwear.” Check out the TV commercial, from Margeotes Fertitta Powell, here . That guy is going to have some serious road rash. It’s way too hip for me, but if you ever decide to try human skateboarding, take my advice: Make sure the rider isn’t wearing cleats.
—Posted by David Gianatasio