[1] I haven't seen There Will Be Blood, so I'm a little behind on the whole "I drink your milkshake" thing. The line, which is “Hollywood’s hottest catchphrase [2],” according to USA Today, is spoken by Daniel Day Lewis in this scene [3], in which he doesn’t overact at all. Now, as part of its Oscar campaign for the movie, Paramount Vantage is buttering up Academy voters with couriered “I drink your milkshake” mailers [4], which include—the genius part—a coupon for a free milkshake from Cold Stone Creamery. Via slashfilm [5], which has yet to receive any Juno promo pregnancy kits. Also: Here’s a humorous “There Will Be Milkshakes” video [6]. And David Bordwell gives a little background [7] on where director Paul Thomas Anderson came up with the phrase.
—Posted by Tim Nudd