As content and commerce continue to merge, it's no surprise that conversations about ethics—which once drove op-ed pieces and columns in the print-media world, which is now rapidly shrinking—these days take place in paid advertising. Hill, Holliday fashioned this push for Liberty Mutual, headlined, “You just witnessed a purse snatching...” Issues of personal safety, right and wrong, are diagramed for our consideration. (Click the image to enlarge.) It’s part of Liberty’s “Responsibility. What’s your policy? ” campaign. The insurance company recently sparked some heated debate for buying Google ad keywords related to the suicide of ad exec Paul Tilley . Ethical conduct has always been a matter of opinion; ultimately, the marketplace decides. That’s the marketplace of ideas—which, despite our best intentions, has never been entirely free. Though our ability to choose a course of action still is. For now. So, you just witnessed a purse snatching. What would you do?
—Posted by David Gianatasio