High-fructose corn syrup, which we're somewhat obsessed with , just can't get any love from Rudi's Organic Bakery, which all but portrays the sweetener as poison  in its first work from TDA Advertising & Design. The industrial drums in the spot lack only the skull and crossbones. What we've got here is the old ad-within-an-ad routine. The Prarie Morning Bread Company ("Baked with love. And other things") doesn't exist. It's supposed to symbolize healthy-looking and healthy-sounding supermarket breads which, unlike Rudi's, are filled with stuff that'll kill you. Slowly. Over time. Maybe. I dunno, those Prarie loaves look pretty darn tasty. And the can-do bakery crew is so up, I might just try a teaspoon of azodicarbonamide to help get me through another dreary morning at work.
—Posted by David Gianatasio