[1]
An Electronic Arts commercial for Tiger Woods PGA Tour 09 has been banned in the U.K. in its current form for using Xbox 360 footage to promote the Wii version [1] of the game. In the ad, Tiger is seen swinging a Wiimote, and the whole ad is overset with the Wii logo, but the graphics are Xbox. In its defense, EA said the Wii footage was not "of broadcast quality." Aside from a few nice Xbox shadows, the difference isn't that dramatic in the comparison above (larger version of the image here [2]); it's certainly not as drastic as this tongue-in-cheek depiction [3]. Even if it were, EA's solution is baffling. C'mon guys, video-game ads have been getting around showing real gameplay through good old-fashioned creativity since the Atari. You intercut small amounts of game footage into bigger amounts of non-game footage to create an amusing movie [4], an elaborate musical theater production [5], or even a full-length trailer [6] in beautiful HD animation. Stealing another man's graphics? That's like claiming Tiger Woods can walk on water [7] or something. It's just plain sacrilegious. Via Offworld [8].
—Posted by Rebecca Cullers