Now that Fox has walked away from its lawsuit with some sweet, sweet receipts, Warner Bros. is free to ramp up its Watchmen marketing just in time for the March opening. Warner has created a Web site for The New Frontiersman , the fictional right-wing conspiracy 'zine beloved by Rorschach. The awesome old-school NBS video report, purported to be from 1970, excites me in ways I can't publicly admit. Of course, that's nothing compared to what the Silk Silhouette pinup in the folder does to me. Though it resembles 42 Entertainment's Dark Knight viral campaign (a lot of entertainment marketing has been for fictional products and services lately), the design is actually courtesy of The PPC Group . The New Frontiersman will be updating until the release. You can catch them on Twitter, too , if you want up-to-the-minute leads on conspiracy theories from an imagined alternate history. It's my hope that Warner is willing to truly make the fiction of Watchmen into reality. Please, heed my ranting e-mail and make sure that at midnight in New York the night before the release, a flash mob of thousands pelts Madison Square Garden with squid bits!
—Posted by Rebecca Cullers