TDA Advertising & Design paints a bizarre picture of nature in three print ads aimed at driving traffic to 1% for the Planet 's online store. (The client is a non-profit that gets companies to donate 1 percent of sales to the environment, and now it has its own "1% FTP" branded stuff to sell.) Unless I'm mistaken, the first two ads warn you that manatees devour children and keep their dolls as trophies , and that butterflies wield medieval weapons of doom . The third is even more frightening, showing an estuary that keeps a giant photo of Joey Lawrence on hand to ward off intruders . OK, the rather convoluted actual message of the ads is that nature would like to shop online (for novelty items, mostly), but can't, so you should instead. Whatever that means. Sadly, 1%'s online shop doesn't even have the complete series of either Gimme a Break or Blossom for sale.
—Posted by David Gianatasio