Back in February, JetBlue ran some print ads poking fun at auto-industry execs  and other bigwigs who might want to rethink flying their private jets to Washington. The ads were well-received, and now they've expanded the campaign online with The CEO's Guide to Jetting , which unfortunately only contains three amusing videos: the one above, plus these two others . Delightfully snarky lines like, "JetBlue can get you to many cities where you already own homes or hide money!" and "It's easier than writing off a toxic asset!" are courtesy of JWT. They've also got some great online ad buys going. The CEO's Guide to Jetting was my pre-roll ad right before my CNN video titled, "AIG Continues to Enrage." I refreshed to see if it would appear before the video every time and got an ad for Fellows 100% Jam Proof Shedders. I love these ultra-targeted ad buys. Good job, JetBlue, and good timing. Way to turn the nation's unbridled hostility toward the rich to your advantage. Your advertising-fu is so strong that I would totally commit to flying JetBlue if I didn't choose my airlines based entirely on price.
—Posted by Rebecca Cullers