Wedding drama is nothing new, as anyone who has ever tried to orchestrate their nuptials can probably attest. Now there's a bit of a brouhaha in the bridal media world, where two major outlets are vying to produce the first live wedding in the digital space.
The hoopla all started last month, when Condé Nast's Brides  announced  that, along with reducing its frequency, it would throw the "first ever crowdsourced, publicly live-streamed wedding on Facebook" in April 2013. Yesterday, wedding site The Knot put out the word  that it would stream its own “first live wedding” on Feb. 14—just a few weeks before Brides' event.
It was all too much for Brides publisher Michelle Myers, who fumed in an email that The Knot's move was “pathetic." She continued: “But rest assured I have no doubt that our program ... will be spectacular and spectacularly unique."
The Knot, for its part, denied accusastions of any copycat tactics. When contacted by Adweek, a spokesperson for The Knot said