This week, we discovered Santa Claus isn't the only famous resident at Macy's flagship store in New York's Herald Square, milkmen were lobotomized by a crafty kitty crime boss, and an ESPN personality showed his true colors.
Many of the hundreds of TV commercials aired each day are just blips on the radar, having little impact on the psyche of the American consumer, who is constantly bombarded by advertising messages.
These aren't those commercials.
Adweek and AdFreak have brought together the most innovative and well-executed spots of the week, commercials that will make you laugh, smile, cry, think—and maybe buy.
Video Gallery: Top 10 Commercials, Sept. 7-14