We're all about the Ecce Homo today. The Wall Street Journal has an interesting story about how the ruined Spanish painting of Christ [1] may lead to yet another unintended consequence—that of exposing people to the potential of Twitter as a direct sales channel to their followers. [2] What happened was: Punk cabaret star Amanda Palmer (above)—whom we last wrote about when she wrote a hate song to her record label [3]—began to believe that the amateur restorer's work was not in fact a disaster but a valuable (if unintended) artistic act in itself. So, she came up with T-shirts showing the "after" version of Ecce Homo and the line "Stop pretending art is hard." Palmer also happens to be one of the early users of Chirpify, a mobile-payments startup that launched in April. Palmer informed her more than 600,000 Twitter followers that they could buy the shirt (for $20) simply by @replying with the word "buy." [4] Hundreds did, and Palmer eventually sold more than $5,000 worth of shirts—Chirpify's largest sale so far. (The company took a 4 percent cut.) The WSJ story has more on the reaction from Palmer's followers—some liked the Chirpify avenue for buying, others didn't. But the 4-month-old company, based in Portland, Ore., is no doubt praising simian Jesus for a case study that seems heaven sent.
Links:
[1] http://www.adweek.com/internal:node/143188
[2] http://blogs.wsj.com/venturecapital/2012/08/28/chirpifys-tweet-sales-potential-could-make-shirt-sale-look-like-chump-change/
[3] http://www.adweek.com/internal:node/14403
[4] https://twitter.com/amandapalmer/status/240174532525166592