Early this week news broke that Google is acquiring the venerable guidebook publisher Frommer's [1]. That comes on the heels of the search giant's eye-opening deal to purchase Zagat [2] last year. It can't be that Sergey and Larry just like to travel. Rather it seems clear that Google has a plan to bolster its local content and services offerings—which will help the company reach its so-far-elusive goal to dominate local search and local commerce.
Thus, here are 11 companies that Google just might go after: [3]
Links:
[1] http://www.adweek.com/news/technology/google-acquire-frommers-142689
[2] http://www.adweek.com/news/technology/google-buys-zagat-134688
[3] http://www.adweek.com/internal:node/142792