The Mirage Hotel & Casino is placing its bets on David&Goliath. The L.A. independent agency won creative duties for the Las Vegas resort after a review involving five undisclosed agencies.
David&Goliath replaces B&P Advertising , Las Vegas. The assignment is effective immediately and new work is expected to launch in the third quarter. Measured media ad spending in 2011 was just over $2 million, per Nielsen. That amount does not include spending on the Internet or b-to-b advertising.
David&Goliath recently won business from NFL Media and, last week, launched its first campaign , “It’s serious fun” for the brand. The agency also works for clients like Kia Motors, Universal Studios Hollywood and California Lottery.