The Ozzy Osbourne Effect

A new SUV ad [1] featuring a family belting out an a capella version of Ozzy Osbourne's "Crazy Train" helped give Honda a big boost in consumer perception in June. CVS was the next on YouGov BrandIndex [2]’s list of brand gainers for the month. The drug store chain benefited from Walgreen’s split with pharmacy benefit manager Express Scripts. BP, at No. 3, was the focus of a well-publicized lawsuit involving Kevin Costner and Stephen Baldwin over devices Costner’s company made to clean up the oil spill. YouGov polls people on their perception of 1,100 brands and assigns a score ranging from 100 to -100.