Ted, the Seth MacFarlane movie, has been a monster at the box office. And Axe must be patting itself on the back—or perhaps running its hands through its silky-smooth hair—for jumping on board. Axe Hair products teamed up with the Universal Pictures comedy for TV commercials and digital content featuring the foul-mouthed teddy bear. Check out four spots below. The two dinner spots were directed by MacFarlane himself. The first one is NSFW and will require headphones. As usual, Axe cleans up by getting dirty.