CANNES, France—The 59th International Festival of Creativity celebrated a diverse set of Grand Prix Lion winners last week, honoring everything from a simple poster design by an undergraduate student to major cross-platform campaigns by some of the world's biggest marketers.
Four agencies won two Grand Prix each: Creative Artists Agency for Chipotle; R/GA for Nike; and Crispin Porter + Bogusky and Digitas, who teamed up on American Express. The other winning campaigns focused on themes like the environment, tourism, politics, technology, packaged goods and the world's most unlikely mosquito repellent.
In a week of seminars, meetings, lunches on the beach and grueling judging—as well as cameos from Bill Clinton and Debbie Harry—major advertisers did well here. Google work won two Grand Prix. Coca-Cola was a double winner too—in Outdoor for a student-designed poster and in the inaugural Mobile Lions contest for its role in Google's Project Rebrief.
Inventive ideas also flourished. German agency Serviceplan dazzled the Design judges with a solar-powered annual report. And Brazilian shop Talent won the Radio contest without submitting a single radio ad.
See a gallery of the winning work here. [1]
For complete coverage of Cannes Lions 2012,
visit adweek.com/cannes. [2]