Volkswagen's Winter Offer Lasts Until Hibernating Bear Wakes Up

DDB Stockholm always comes up with fun ways to promote winter offers from Volkswagen. Last year, it advertised the Passat 4Motion with a billboard placed directly on a lake of ice. [1] The offer lasted until the ice melted and the billboard sank. This year's effort was more bearish. The agency somehow finagled an actual bear, trained a webcam on him, and offered a special deal on a Tiguan 4Motion until the bear woke up. ("A winter adjusted offer for a winter adjusted car," read the Web copy.) The bear's hideaway was streamed online. It's funny to see him all cozy and rolling around in there. A contest also offered prizes to the person who most closely guessed the time when the bear would wake up. The grand prize was not the bear.