Kids shouldn't play with razor blades, matches, chainsaws, cleavers or pills. Unless, of course, they're made of Play-Doh [2]. The eye-catching ads are from Singapore, which needs better broadband access if Play-Doh's still a viable time-waster there. Compare and contrast these ads with the German campaign for Becks modeling clay [3], which, as we all know, played the social-issues card and made the world a better place. The Play-Doh tagline: "Safe no matter what you make." The stuff's even non-toxic, though if kids do eat it, what they'll eventually make won't be appealing. Via Ugly Doggy [4]. UPDATE: Hasbro says the ads were approved to run once [5] by a company employee in Singapore, but that the company will stop them from being submitted to any award shows.
—Posted by David Gianatasio
See also:
Modeling clay soothes the old antagonisms [3]
Links:
[1] http://adweek.blogs.com/.a/6a00d8341c51c053ef0120a5cffeb9970c-pi
[2] http://www.uglydoggy.com/2009/09/campaign-with-edge.html
[3] http://adweek.blogs.com/adfreak/2009/03/modeling-clay-soothes-the-old-antagonisms.html
[4] http://www.uglydoggy.com/
[5] http://dognpony.wordpress.com/2009/09/23/hasbro-responds-to-the-scam-play-doh-ads/