The morphing of the media world from a flat landscape of traditional buys to a 3-D bazaar of ever-multiplying platforms has created a dazzling, and sometimes overwhelming, array of choices for brands and their agencies. Clearly relishing the challenge, this year's All-Stars have responded with innovative, often brilliant work--none more so than Lisa Donohue, CEO of Starcom USA, who utilizes the power of creative thinking to help transform an industry once reliant solely on numbers. All our winners, in fact, bring a creative bent to media buys to help clients boost revenue and garner buzz. The marketplace may be loud and, at times, chaotic, but these media execs navigate it with an ease that truly sets them apart.
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