[1]
Sometimes, a banana is just a banana. For the AIDS Council of New South Wales in Australia, however, it's the centerpiece of a safe-sex campaign encouraging gay men to "go bananas for condoms. [2]" International sportswear label teamm8 is the launch partner for the effort, which uses the tagline, "Slip it on." I think there's a double meaning there. Wait ... nah, I don't get it. Contrast this with recent similarly themed campaigns: the cell phones wrapped in condoms [3] from the U.S. ("Practice safe text!") and that "quickies" blitz [4] from Switzerland ("Too quick to think of condoms?"). Those had their charms, but the goofy Warhol-esque imagery and double-entendre-laden copy in the Aussie push seem especially good-humored and self-aware. Anyone who takes offense or disagrees with the bananas approach can split. Via The Inspiration Room [5].
—Posted by David Gianatasio
Previously on AdFreak:
For safe text, wrap your phone in a condom [3]
Swiss don't waste time in fight against AIDS [4]