Marketers may be scrambling to keep pace with changing technology and trying to leverage the latest shiny, digital toy to help them hawk to a younger crowd. But Ogilvy & Mather has long been a bastion of ideas, and that culture appears to persist among some of the shop's younger creatives, even as they embrace digital.
"If the idea is creative enough or innovative enough, it should work on any platform," copywriter Anna Kate Roche, who's worked with clients such as American Express, said Tuesday morning during a "Hire Giants" panel featuring Gen Y talent from a number of the agency's departments. “TV is not evil,” she said. "There's nothing wrong with a really good traditional campaign. It's not dead yet."