TBWA goes overboard for Jameson whiskey

Dos Equis' Most Interesting Man in the World had better move over and make room for John Jameson! TBWA\Chiat\Day in New York goes the historical namesake/founder route in what's billed as the first-ever TV ad for the venerable Irish whiskey. Johnnie Walker recently played the history card, too [1], but that ad was like 90 minutes long. Jameson's narrative takes 30 seconds, so barflys won't have to look up from their drinks very long to take in the plot. J.J. leaps overboard to rescue a barrel of spirits that's broken loose and slipped beneath the waves. The brogue's thick, the action's tense, and that squid puts Dentyne's fetid sushi roll [2] to shame. This spot could almost double as an alcohol-awareness PSA if Jameson hadn't surfaced at the end. I'll say it anyway: Don't drink and dive!

—Posted by David Gianatasio

Previously on AdFreak:
A stroll through history with Johnnie Walker [1]