Quentin George, the chief digital officer of Mediabrands, has been named chief innovations officer, a new post at Interpublic’s media management arm that oversees all of the holding company’s global media-related assets.
In George’s new expanded role, he will oversee the growth and development of Mediabrands’ intelligence resources. He now has oversight of the New York IPG Media Lab which pairs clients with technology and media partners; the Virtual Lab, which is an internal, Internet-based client resource and Magna Global, which is responsible for forecasts, insight and negotiation strategy across all media channels at Mediabrands.
Quentin George has been Mediabrands’chief digital officer for nearly three year s. Before that role, he was president, global, at Mediabrands’ Universal McCann unit. He has also been global head of digital media and strategic innovation at Universal McCann and chief of corporate development at Omnicom’s Organic Inc.
The change is the latest move made by Matt Seiler, who was named global CEO at Mediabrands in January.  George reports to Seiler, who said in a statement: “There is almost unlimited opportunity for clients today in terms of all that is possible-the challenge is in making sense of it all. That’s where Quentin comes in.”