Sir Roger Moore, who at 82 is not yet a Halloween costume [1], stars in this new ad by Mother for the British post office. Moore, who played James Bond in the 1970s and early '80s, was chosen for the job because he embodies the "sophisticated and respected [2]" image the post office wants to project. The spot is amusing enough, though one writer at the Guardian calls it "desperately, heartwrenchingly sad [3]" that Sir Roger is giving Sean Connery fans another reason to feel that Connery is superior.
—Posted by Tim Nudd
Previously on AdFreak:
James Bond advertising at its very best [4]
Links:
[1] http://www.mediafreakblog.com/2009/10/michael-jackson-leads-the-pack-in-banner-year-for-tasteless-halloween-costumes.html
[2] http://www.mi6.co.uk/news/index.php?itemid=7961
[3] http://www.guardian.co.uk/film/filmblog/2009/oct/28/roger-moore-post-office-advertisement
[4] http://adweek.blogs.com/adfreak/2007/07/james-bond-adve.html