AMV BBDO didn't take many short cuts for this new Guinness ad  (video below), called "World," which breaks today in the U.K. According to the Guardian, they shot in four countries (New Zealand, Canada, Fiji and the U.K.); took three months to build the set for the underwater scene; got army assistance to film the grass-hauling shots at an old bombing range; and hired the set designer from the third Lord of the Rings film to pull it all together. Was it worth it? The ad shows a bunch of men bringing a new world into existence. The connection to Guinness is a bit vague—a churning pint of just-poured Guinness apparently also evokes a sense of rebirth. Or something like that. The tagline, "Bring it to life," is also new, replacing the long-running slogan, "Good things come to those who wait."
—Posted by Tim Nudd