More fun [1] stuff [2] from Volkswagen: To highlight the fuel efficiency of the Golf with BlueMotion technology, ad agency Try in Oslo dreamed up an enormous roulette board. Using Google Maps, it divided the E6, one of the country's main roads, into 80,000 segments—then asked the public to bet on where a Golf traveling north from Oslo would run out of gas. The winner would get the car. This sent people scrambling to investigate the vehicle's fuel efficiency, and thousands visited the website for live coverage on the day of the drive. (The car made it 1,570 km on single tank of fuel.) The video below explains more, but it's a bit of an anti-climax at the end. Did nobody win the damn car?
Links:
[1] http://www.adweek.com/internal:node/131997
[2] http://www.adweek.com/internal:node/126972