Axe has come up with a mildly amusing Facebook app for young men that generates a fake relationship-status update to make it appear as though the user is involved with hundreds of women at the same time. When friends click on the update link, it takes them to an Axe Facebook app page, where they can install the custom relationship app themselves. (Users of the app probably have precious few female friends anyway, so it's nicely self-targeting that way, too.) By Ogilvy Tunisia, which won gold at the Dubai Lynx Awards for the campaign recently. Video case study after the jump. Via Adverblog .