David Perez, creative recruiter at Leo Burnett, wanted to go to Cannes. He wanted it hard. How hard? Hard enough to whore himself out to your every tweeted whim . That's right. Burnett agreed to send Perez to Cannes only if he agreed to be part of a social-media experiment. Like some kind of subservient barnyard fowl, Perez must follow any and all instructions you send him at @DavidonDemand —no restrictions—while he's there. At least that's what he claims. I once made a friend of mine do something similar—forcing him to wear a sandwich board and cater to the whims of everyone in our high school for a day. For David's sake, I hope he has someone on tap to monitor the feed and counteract the more illegal/lascivious/physically impossible demands (@DavidonDemand Fix the oil leak in the gulf). David will be wearing glasses with a webcam attached so you can watch the whole thing unfold . He'll be slaving away from June 21-26. There seems to be no time window for your tweets, so he may also be conducting an experiment in sleep deprivation.
—Posted by Rebecca Cullers