MC Hammer, perhaps pissed that he didn't get a tumble with other past-it celebs in that retro Butterfinger spot [2], takes his revenge by appearing in Ogilvy's latest South African spot for Castle Lite beer. Hammer's got nearly 2 million Twitter followers [3], by the way, which says something about the enduring nature of pop icons and our society's predilection for crap. In the spot, he maintains his dignity about as well as a beefy, middle-aged rapper in a sparkly gold outfit can: He stays seated at the bar and delivers his lines without wacky parachute-pants dance antics. Not so Vanilla Ice, who busted some furious moves in his own Castle Lite ad [4] a while back. "Busted" also means that something doesn't work. Kidding, of course—these guys are too legit to ever quit. Peace out, homeboys!
—Posted by David Gianatasio
Links:
[1] http://adweek.blogs.com/adfreak/2010/06/mc-hammers-beer-spot-is-too-hot-to-handle.html
[2] http://adweek.blogs.com/adfreak/2010/04/butterfinger-serves-up-a-dlist-extravaganza.html
[3] http://twitter.com/MCHAMMER
[4] http://adweek.blogs.com/adfreak/2009/10/vanilla-ice-reprises-ice-ice-baby-for-beer-ad.html