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Droga5 has devised a location-based scavenger-hunt game to promote Jay-Z's upcoming memoir, Decoded. Giant pages are showing up in places mentioned on those actual pages in the book—all relevant in some way to Jay-Z's life. The people who discover them first can "claim" them via text message, and then "decode" them online [2], with help from Microsoft's Bing search engine. The pages will pop up in unconventional public areas like swimming pools and clothing racks (something IsReads [3] has been doing to great effect). It's a very cool campaign, marred only by the grand prize—two tickets to see Jay-Z and Coldplay. That stretches the concept of winning awfully far. See a few more images, from pages already found, after the jump.
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