Johnnie Walker and BBH made one of the best ads of 2009 , so these holiday-themed "Say it without saying it" spots are a little disappointing. Not only do they reinforce the dumb sitcom biotruth that men should never be open about anything, they suggest masking one's true feelings with liquor, which is a horrible idea. Too much of that just leads to the openness these guys are trying to avoid. And that would be epic, since the recipients of the whiskey in both spots, deep down, are undeniably total assholes. Second spot after the jump.