Meredith Corp. introduced Monday (Aug. 10) a new colorful logo and corporate positioning for its multiplatform print brands; broadcasting and digital properties; and marketing services.
Going forward, Meredith will refer to its publishing and related interactive properties, such as Better Homes and Gardens and Family Circle, as National Media Brands, reflecting the brands' national reach across multiple platforms. The broadcasting properties and their related video and digital platforms will be called Local Media Brands. The company's cross-platform and custom marketing capabilities, including Meredith Integrated Marketing, Meredith 360 and Meredith Video Solutions, will be presented as Marketing Solutions.
"This updated positioning and logo better reflect our ability to engage consumers and marketers in meaningful and mutually beneficial dialogues across multiple platforms," said Steve Lacy, president and CEO of Meredith.
The logo, featuring four interlaced "M's" is meant to represent Meredith's ability to distribute its brands across multiple platforms and help advertisers leverage those brands through Meredith's marketing service capabilities.