Expanding its footprint in Chicago, Titan Worldwide announced Monday (Sept. 29) it has acquired the contract to sell advertising on Pace, the suburban bus division of the Regional Transportation Authority.
Including Titan's contract with the Chicago Transit Authority, Titan's reach extends to 39 million commuters across 3,500 square miles of Chicago's six-county suburban area. Inventory from both contracts will be available to advertisers until 2012.
"This contract gives us the opportunity to reach even further into the Chicago-land area, which is attractive to advertisers looking to reach a broad-range of commuters," said Don Allman, president and CEO for Titan Worldwide.
Earlier this year, Titan extended its relationship with the CTA, winning the digital advertising contract for the public transit system, the second largest in the U.S.