In a bid to pump up its status as the go-to network for all things nuptials-related, WE tv is getting hitched with The Great Bridal Expo, a trade show that engages hundreds of thousands of betrothed couples and wedding-industry vendors.
Per terms of the deal, WE becomes the exclusive title sponsor of the Expo, which visits 20 cities two times each year, in a tour that touches down in top DMAs like New York, Philadelphia, Boston, Miami and Dallas.
In each convention center the Expo visits, the WE brand will be impossible to miss. According to senior vp of marketing Kenetta Bailey, the network will be visible via signage and booth space; moreover, the deal gives WE the opportunity to create specially-branded