CBS is once again turning to its TV programming to drive more visitors to Last.fm, its free-on-demand music platform. Beginning Thursday, June 5, viewers to the premiere of Swingtown, CBS' new summer drama about '70s culture, will also be directed to Last.fm to listen to songs featured on the program.
It's the fourth time CBS TV programming has promoted Last.fm. Last.fm got CBS TV exposure during the Jan. 25 Garth Brooks concert, the Grammy Awards, and CBS Elitexc Saturdy Night Fights last Saturday.
Swingtown is scored to music from some of the biggest artists from the 70s including David Bowie, The Commodores, and Captain & Tennille.
"Music plays such an important role in Swingtown, and that provided the perfect opportunity to help promote Last.fm, which features many of the same songs in its extensive library," said George Schweitzer, president of CBS Marketing Group. 'It's a unique cross-promotion that is entirely organic to the show, and provides our viewers a new way to engage with our programming while bringing new exposure to Last.fm."