Johnson & Johnson has narrowed the field to four contenders in its global review of creative duties on its line of baby products.
The finalists are Omnicom Group's BBDO (which is partnering with sister shop Roberts + Langer DDB); WPP Group units Ogilvy & Mather and JWT (which may also partner with a sister shop); and the Interpublic Group team of The Martin Agency and Lowe, a client representative confirmed. (All of the contenders are pitching from their New York offices save Martin, which is pursuing the business from its Richmond, Va., headquarters.)
The account includes both traditional duties, now at Lowe, and digital duties, handled by Profero, and total revenue is estimated at $20 million.
The finalists emerged after J&J executives met with some 10 shops last week at the company's headquarters in New Brunswick, N.J., said sources. The meetings took place over three days and involved roughly a half-dozen J&J executives.
Among the shops that didn't advance were IPG units McCann Erickson and Draftfcb, Omnicom's DDB and MDC Partners' Crispin Porter + Bogusky, according to sources.
The finalists either declined to comment or did not return calls. The J&J rep declined to comment beyond confirming the list.
J&J launched the review last month  and is expected to conclude the process in August.