Outdoor footwear and clothing company Timberland said it has named Jim Davey vp, global marketing, effective immediately.
He takes over for Carol Yang, who remains with the Stratham, N.H., company through October to oversee the transition.
Davey will report to Mike Harrison, who is Timberland's chief brand officer. Harrison praised Davey's creativity and marketing expertise as key factors precipitating his hire.
Prior to joining Timberland, Davey spent eight years at Nickelodeon and Viacom Consumer Products, most recently as svp, global marketing, planning and retail development. He has also held senior posts at Polaroid and Lego.
Timberland tapped Leagas Delaney in London as its lead agency early in 2008. The client spent $11 million on ads that year, up from $4 million in '07, per Nielsen. This year, however, Timberland has had no significant paid-media activity.
The brand made a big marketing push in March, holding a series of outdoor environment-themed events in 10 U.S. cities as part of its 2009 sponsorship of the Green Apple Festival.
That festival is an annual music and Earth Day awareness event. Timberland tailored the events to fit each city's interests. For example, in Denver, a city of avid bicyclists, the brand sponsored biking park posts. And in Washington, Timberland offered free "pedicab" rides to festival volunteers, tourists and pedestrians.