Independent The Richards Group in Dallas said it has been chosen by Fleet Laboratories (formerly C.B. Fleet) for ad chores following a review.
The incumbent, Havas-owned Euro RSCG in Chicago, did not defend.
The Lynchburg, Va.-based client spends $10-15 million annually on its Summer's Eve line of feminine care and digestive care products.
Richards' responsibilities will include brand planning, creative development, digital design, public relations and media planning and buying.
Consultancy Hasan + Co. led the search process.
The new business arrives as Richards bids farewell to two sizable accounts. Red Lobster just chose Grey; Richards did not defend in that competition. Zale Corp. shifted to GSD&M Idea City sans review.