The Press



Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

Kraft, Sony, Chipotle buy in

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is…

Condé Nast's New In-House Native Ad Studio Debuts Its First Campaign

Samsung-branded cover to go out to Bon Appétit subscribers

Six months after its buzzy launch, Condé Nast's in-house native ad unit, 23 Stories, which allows advertisers to work directly with the publishing company's editors, is finally unveiling its first…

Gawker’s Outgoing Executive Editor Slams Company's 'Brand Book'

Mission statement to advertisers: 'We go there'

The outgoing executive editor of Gawker Media pulled back the curtain on the gossip website in his long-winded resignation letter, which was, naturally, published on the site. Tommy Craggs quit following…

Gawker Editors Quit, Saying Advertiser Pressure Led to Controversial Post Being Pulled

Tommy Craggs, Max Read resign

This morning, Tommy Craggs, executive editor at Gawker Media, and the website's editor in chief, Max Read, resigned from their posts over the decision to remove a controversial story about…

Gawker Staffers 'Condemn' Management's Decision to Remove Post Outing CFO

'Unprecedented breach of the firewall'

Gawker editorial staffers are speaking out over management's decision to take down a post that outed the CFO of publishing powerhouse Condé Nast. The story, based on an anonymous source, reported…

Gawker Removes Gossip Item That Outed Condé Nast CFO

Lena Dunham, Glenn Greenwald among the critics

Gawker removed a story this afternoon that had caused an uproar across social media. While the story has been removed, reader comments at the landing page still exist. The news and…

Gannett Debuts an Immersive Mobile Version of Its Gravity Ad Unit

LG is first featured advertiser

Gannett is looking to give smartphone users an IMAX-style experience, launching a mobile version of its Gravity advertising technology. The ad unit is available starting today on USA Today platforms for both…

Meredith Corp. Bought an Ad-Tech Company to Make Grocery Shopping Easier

Brings together mobile, e-commerce and native ads

Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform…

Bloomberg Parts With Digital Editor Joshua Topolsky

He joined one year ago to oversee website relaunch

Joshua Topolsky, Bloomberg's digital editor, left the company this morning. The departure was amicable and mutually agreed upon, both parties report. "The last year at Bloomberg has been an incredible experience for…

Time Inc.'s Digital Innovation Group Is Launching Its Next Big Vertical, 'The Drive'

Cars for the under-35 crowd

Time Inc. is betting big on digital-only brands. After launching home site The Snug and beauty site Mimi earlier this year, the company is set to unveil another brand new…

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