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Sports Illustrated Brings You Kate Upton in Zero Gravity

Photo shoot is out of this world

We all know the purpose of the Sports Illustrated Swimsuit Issue is to create spank-bankable material in a format convenient for reading on the toilet. But the baseness of its…

Can Ad Agencies Teach Women to Love Their Bodies?

Marie Claire commissions print ads from six shops

Female empowerment was a major advertising theme in 2013, particularly in the area of self-esteem—led by Dove's "Real Beauty Sketches." But freed of client constraints, can ad agencies alone get…

Brides To Launch YouTube Competition Series

Couples will vie for crowdsourced wedding

Condé Nast’s Brides is jumping on the digital video trend for its Brides Live Wedding, where readers can plan a couple’s wedding via social media by voting on everything from…

Ad Blogger Copyranter Goes Out With a Bang After Getting Fired From BuzzFeed

Mark Duffy's last listicle

BuzzFeed, the curator of all things viral on the www, fired Mark "Copyranter" Duffy last month after employing him for a year and a half. And he did not go…

Create Your Own Overly Emotional, Click-Baiting Headline With the Upworthy Generator

Parody site captures all the cliches

You've undoubtedly seen them: the saccharine-slathered headlines of Upworthy.com, promising you'll "never see the world the same again" after watching some YouTube video about bullied kids or racism or whatever.…

Famous Photos Reimagined as Selfies in Newspaper's Wonderful Print Ads

'You can't get any closer to the news'

Lowe South Africa developed a campaign for the Cape Times newspaper last spring in which famous photographs—the wartime kiss, Beyers Naude and Desmond Tutu, Winston Churchill smoking, etc.—were reimagined as…

Condé Nast's GQ, Bombay Sapphire Launch Boozy Video Series

America's Bartender is a reality competition

Guys who are looking for boozy video content don't have to look far these days, from shows like Three Sheets to the newly launched Esquire Network. Now comes America's Bartender, the…

Two Almost Entirely Blank Pages in Today's New York Times Are an Ad for a Movie

Less is more

Here's a pretty expensive way to say (almost) nothing: Buy two consecutive pages in the A section of The New York Times, and leave them completely blank except for a…

Man Uses Grappling Hook and Rope to Flee Michael Wolff in USA Today Ad

'This is off the record!'

USA Today has begun promoting several columnists in short YouTube videos—the most entertaining of which stars Michael Wolff, erstwhile Adweek editor and current writer for USA Today's Money section. In…

3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right?

Brave, Mother, W+K

Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in November's…

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