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3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right? Brave, Mother, W+K

Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in November's…

October 3, 2013, 9:36 AM EDT

Ad-Free Issue of September Vogue Is an Engineering Marvel, but It Will Cost You Fashionably fuzzy math

For anyone who avoided picking up this year's September issue of Vogue because it would cause back trouble to carry around, here's another option—an ad-free version is for sale on…

September 30, 2013, 10:01 AM EDT

Buy the Guardian and Observer, or Your Weekend Will Be a Complete Disaster BBH ads get more blunt

BBH London expands its "We Own the Weekend" campaign for the Guardian and Observer's Saturday and Sunday newspapers with a pair of dark-humored spots that focus on the "Tech Monthly"…

September 13, 2013, 10:58 AM EDT

Racy Ad Claims Newspaper's New Website Is Better Than Sex (NSFW?) Spot draws fire from women's groups

Israeli newspaper Ha'aretz has ruffled some bedspreads with this truly odd (and probably NSFW, though it's not really explicit) commercial positioning its new website as way more exciting than boring…

August 20, 2013, 11:21 AM EDT

AP Invests In Company Specializing In User-Generated Video Content News agency uses UGC for major stories on a daily basis

The Associated Press is deepening its commitment to surfacing user generated content (UGC) with a six-figure investment in Bambuser, a Stockholm-based company that enables people around to the world to…

June 20, 2013, 4:09 PM EDT

Meet the Press Strikes Second-Screen Sponsorship With Shell on Zeebox App will offer exclusive content

This summer, Meet the Press viewers using the second-screen app Zeebox will be presented with exclusive content sponsored by Shell, including photos from the Sunday talk show and surveys centered…

June 4, 2013, 6:00 AM EDT

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone Draftfcb basks in the sun

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…

May 30, 2013, 12:22 PM EDT

Dove Magazine Ad Uses Carbon Paper to Show How Abusive Words Don't Fade Building children's self-esteem

The Dove Self Esteem Project and agency Torke+CC in Lisbon, Portugal, placed an ad (and a pen) in a parenting magazine and asked adults to write down the worst thing…

May 7, 2013, 11:07 AM EDT

Microsoft Ad Turns Forbes Print Magazines Into T-Mobile WiFi Hotspots 2-3 hours of free connectivity

Microsoft stuffed a functional WiFi router into a limited number of the most recent issue of Forbes, perhaps inspired by Entertainment Weekly's use of tiny LCD screens in one of…

April 30, 2013, 9:54 AM EDT

Incredible Cover of Boston Magazine Made of Shoes Worn in the Marathon Another great design born of tragedy

The stunning May cover of Boston magazine features a photo of shoes worn in this year's Boston Marathon, arranged in a heart shape. "We will finish the race," says the…

April 25, 2013, 12:00 PM EDT

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