The Press | Adweek
Advertisement

The Press

:

Blog Posts

4 Great Ads From the 'Mad Men' Edition of 'Newsweek' Special issue full of retro-style executions

As you've surely heard by now, Newsweek is celebrating the return of AMC's Mad Men on Sunday with a Mad Men-themed issue with a retro cover and loads of retro…

March 21, 2012, 1:03 PM EDT

Ford Sneaks a Fake Swimsuit Model Into 'Sports Illustrated' Dalena Henriques may not be real, but she loves the Mustang

Sports Illustrated's annual swimsuit issue hits newsstands today. And while it's full of scantily clad models in bikinis, one young woman is not who she appears. As Creativity reports, a…

February 14, 2012, 4:09 PM EST

'Spin' Now Reviewing Most Albums in a Single Tweet Magazine is done 'wasting people's time'

Figuring less is more, Spin magazine is moving most of its reviews to Twitter, where each album will be assessed in a single tweet at @SPINreviews. Senior editor Chris Weingarten…

January 19, 2012, 9:08 AM EST

'Playboy' Readers Sing for a Virtual Striptease Online app stars Argentina's most famous groupie

Playboy in Argentina came up with some interesting marketing for its Mariana Diarco issue by combining two of everyone's favorite things: heavily airbrushed nudity and karaoke. Diarco is famous for…

November 22, 2011, 10:22 AM EST

Magazine Gives Away Set of Knives With Amanda Knox Issue Most tasteless promotion ever?

Oggi, a celebrity magazine in Italy, wins the award for most tasteless giveaway after packaging a set of knives with its new issue, featuring Amanda Knox on the cover. Knox,…

October 14, 2011, 11:04 AM EDT

Michael Wolff Interview Part 2 Editorial director Michael Wolff on the state of 'Adweek'

October 6, 2011, 6:19 PM EDT

Fast Chat: David Carey The president of Hearst’s magazine division could not be more excited about technology. Seriously!

Since you returned to Hearst last year as president of the publisher’s magazine division, you created a position called head of content extension. What does that mean?   Yeah. David Kang has…

October 5, 2011, 6:13 PM EDT

Women's Editors Talk Strategy Changing demos have magazines scrambling to keep up

It may be the end for men, as The Atlantic and others have proclaimed. But the rise of women, along with the splintering of media, declining newsstand sales, and fickle…

October 5, 2011, 2:27 PM EDT

Mag Executives See Gold in Tablets Monetizing social networks still eludes publishers, though

Magazines have been heavily criticized in recent years for their practice of deeply discounting the price of subscriptions. But industry leaders see the potential in tablet devices to change that…

October 4, 2011, 12:47 PM EDT

The Future of News: Advertising Week Day 1 Adweek editorial director Michael Wolff outlines the forbidding realities of the news business

October 4, 2011, 8:53 AM EDT

Advertisement