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The Press

Kraft's Cheesy Yahoo Motion Ads Lifted Related Search 77% You are getting very hungry

The difference between a static image and a slightly animated picture may be subtle, but Yahoo is claiming that its Motion Ads are leading to higher sales and increased positive…

June 25, 2014, 5:49 PM EDT

Time Inc.'s 120 Sports Goes Live New platform integrates sports news and social data

It’s finally opening day for Time Inc.’s new digital video network, 120 Sports. At 6 o’clock tonight, 120 Sports will begin streaming live video content, all of which will be…

June 25, 2014, 12:02 AM EDT

HSBC Buys Out New Yorker Print, Digital Editions Financial company sponsors this week's magazine

This week, The New Yorker is getting its first-ever multiplatform ad buyout thanks to HSBC. The seven-figure deal promoting the relaunch of HSBC’s Premier consumer program covers the full print,…

June 23, 2014, 12:18 PM EDT

SI.com Gets a Big League Redesign Trying for a hit

Following Time Inc.’s overhaul in recent months of the Time, Fortune and Money websites, now it’s Sports Illustrated’s turn. This week, SI rolls out a radically redesigned site plus a fantasy-gaming…

June 22, 2014, 6:47 PM EDT

Thrillist Goes Offline With Best Day of Your Life Experiential marketing takes over New York's East Village

On the longest day of the summer, Thrillist wants to make sure you’re going to have a good time. The online content-meets-commerce publisher is hosting the second annual Best Day…

June 20, 2014, 2:44 PM EDT

Condé Nast, Publicis, Google Launch Luxury Agency La Maison Vogue design director to oversee content creation

Condé Nast is lending its luxury know-how to a new venture with Publicis Worldwide and Google. Called La Maison, the service will provide luxury clients with consumer insights, content and…

June 19, 2014, 11:03 AM EDT

Veteran Entertainment Editor Joins Nylon Michelle Lee named EIC

A little more than a month after losing its management team when it was acquired by Diversis Capital LLC, Nylon has a new editor in chief. Nylon Media evp, CRO and…

June 18, 2014, 11:05 AM EDT

Hollywood Reporter Publisher Adds Responsibility for Billboard Lynne Segall named evp, group publisher for Billboard and THR

In yet another reshuffling at Guggenheim Media Entertainment Group where Janice Min has been implementing a Hollywood Reporter-style makeover at sister title Billboard, Lynne Segall, the svp, publisher at THR,…

June 18, 2014, 10:30 AM EDT

What You'll Be Eating This Year The 2014 food trends

Food is no longer just for survival—or just for enjoyment, either. As the Future Foundation put it, "food has become a prescription we can write ourselves." And with nearly 42…

June 17, 2014, 10:55 PM EDT

Food52 Launches Social Network for Foodies Going beyond the basic rating and comment system

Food52 is hoping that food lovers will make it their online home. The cuisine-meets-commerce portal announced several features today that will turn it into a social network for the culinary-inclined. "We…

June 17, 2014, 3:34 PM EDT

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