The Press

How CafeMom Plans to Cater to Millennial Latinas

Big backing for mobile-first site Vivala

CafeMom is expanding beyond moms. The media company today launched Vivala, a mobile-first platform catering to millennial Hispanic women. The user-generated platform will be run by editor in chief Zuania Capó,…

Time Turned the Year's Hottest Tech Into the Year's Dumbest Cover, and Parody Is Rampant

Poor Palmer Luckey

OculusVR founder Palmer Luckey is one of the tech industry's brightest rising stars—a fact Time tried but ridiculously failed to capture on its newest cover. As you can see above, Luckey…

Vice Launches Its First Female-Focused Content Hub, Broadly

New site hopes to 'elevate the coverage of women's interests'

Vice is still not ready to announce its much-rumored linear channel, but the media company unveiled its 11th digital channel today. Broadly is the first Vice site designed for women. Broadly…

Mashable Uses Vertical Video to Visit the Creator of the Cronut

Mostly for editorial, and ready for advertisers, too

Count Mashable among those to embrace vertical video. The media company published its first story this morning that will be embedded with vertical videos for desktop, mobile and iOS, riding the…

Women's Health and Domino Team Up to Cover Healthy Living

2 brands will share content

While magazine publishers are increasingly pushing for more internal collaboration between brands, it's still rare to see titles from different publishers working together—especially when they have very similar target audiences.…

Ashley Tisdale Launches ‘The Haute Mess’ Lifestyle Site to Empower Women

Actress joins growing list of celebrity projects

Ashley Tisdale wants women in their 20s and 30s to know it's OK to be a hot mess. The star of TBS' barbershop sitcom Clipped (and executive producer of ABC Family's…

No, Anthony Weiner Won't Be Fixing Other People's PR Nightmares

He'll advise MWW execs, but won't work directly with clients

Public relations firm MWW has gotten quite a bit of attention for choosing an unlikely name as its newest expert adviser: former Congressman Anthony Weiner. But while many have laughed at…

Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

Kraft, Sony, Chipotle buy in

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is…

Condé Nast's New In-House Native Ad Studio Debuts Its First Campaign

Samsung-branded cover to go out to Bon Appétit subscribers

Six months after its buzzy launch, Condé Nast's in-house native ad unit, 23 Stories, which allows advertisers to work directly with the publishing company's editors, is finally unveiling its first…

Gawker’s Outgoing Executive Editor Slams Company's 'Brand Book'

Mission statement to advertisers: 'We go there'

The outgoing executive editor of Gawker Media pulled back the curtain on the gossip website in his long-winded resignation letter, which was, naturally, published on the site. Tommy Craggs quit following…

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