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The Press

'Real Women' Will Appear on the Cover of Redbook's Fall Fashion Issue

Hearst title partners with Dove in risky move away from celebs

In September, Redbook will break away from the traditional celebrity cover model. Instead, the Hearst title will feature a group of real women—all winners of the magazine's second annual Real…

Thrillist Media Group Is the Latest Media Company to Launch an In-House Agency

The CoLab will cook up branded content for millennial males

Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency…

Why Branded Content Is Poised to Take Over

IAB's head of brand initiatives discusses native ads, viewability and the future

As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand…

Slate Doubles Down on Podcasts

Panoply network banks on brands' growing interest in the digital format

There's always been a loyal base of listeners who download podcasts weekly, but thanks to the popularity of shows like Serial, more people are paying attention to the digital format.…

With 60% of Traffic Coming From Mobile, The Knot Redesigns for the Millennial Wedding

More room for brand partners, from Invisalign to insurance

XO Group's The Knot—which reportedly has helped plan 25 million weddings—has reached its own big day. The popular wedding-planing hub relaunched its site late Tuesday night, with the goal of…

Elle Uses Virtual Reality to Share Fashion Up Close

VR 'brings the consumer into that world'

There are few front row seats during fashion shows, but Elle—with the aid of virtual reality—wants to extend the opportunity to see the shows up close. The Hearst magazine is partnering with 7…

Rodale Launches Paid Online Learning Platform

The magazine publisher's 'U' offers health and wellness education

Health and wellness magazine publisher Rodale has been testing out numerous revenue-generating brand extensions in recent years, from an e-commerce site to branded foods. Today, the publisher of titles like…

Apple Watch Gets Its First Advertising With a Stylish 12-Page Spread in Vogue

And it's right at home amid high fashion

Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device's launch in April. Rate-card value: north of $2.2 million. All three…

This New Website Wants to Be an Etsy for Artists

One-week-old Ziibra already has JetBlue cherry-picking its creative work

Can Ziibra be to artists what Etsy is to artisans? Indeed, Ziibra, which launched last week, wants to be the destination for painters, musicians and designers to promote and sell their…

Emotional and Effective, Upworthy's Native Ads Have Brought in More Than $10 Million for the Site

Starbucks joins growing list of brand partners

When Starbucks wanted to share the uplifting story of how its local events helped a deaf woman discover a large, supportive community, the coffee chain turned to a somewhat obvious…

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