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The Press

The New York Times Reinvents the Boring Banner Ad Just don't call it 'native'

An obscure piece on The New York Times’ website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists…

May 20, 2013, 9:55 PM EDT

Bonnier Acquires Source Interlink's Motorcycle Titles, Sells TransWorld Group CEO says turmoil is over

Less than a week after divesting itself of Parenting and Babytalk magazines, Bonnier is moving ahead with its new testosterone-fueled game plan. Today, the company announced that it had acquired…

May 20, 2013, 5:27 PM EDT

USA Today Takes Its Ad Meter Beyond the Super Bowl Sees room to expand

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…

May 19, 2013, 11:08 PM EDT

Paul Caine Hires Condé Nast Exec Christina Albee was gm of the Media Group

Ex-Time Inc. CRO Paul Caine isn't wasting time raiding other media companies as he bolsters his staff at Dial Global, the audio content syndicator he joined as CEO in March. In…

May 16, 2013, 8:47 PM EDT

Hearst Launches Digital Cross-Country Sales Division Totally Global Media to sell across Hearst and partner sites

In the magazine business, buying and selling ads across international editions has always presented its challenges. Most ad buying is done locally, and magazines often aren't set up to execute…

May 16, 2013, 6:00 AM EDT

Publisher Mary Morgan Departs Redbook Seventeen publisher Jayne Jamison adds Redbook to her roster

Mary Morgan, the vp, publisher and chief revenue officer of Hearst’s Redbook, is packing up after spending a decade at the women's service title. Today, Hearst Magazines announced that Morgan…

May 15, 2013, 1:46 PM EDT

Wired and Cisco Collaborate on Crowdsourced Tablet Mag 'The Connective' uses real-time data to tell interactive stories

Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a standalone tablet issue in just two days. (In…

May 15, 2013, 6:00 AM EDT

Meredith Corp. Buys, Closes Parenting, Babytalk Acquires titles from Bonnier

Meredith Corp.'s merger talks with Time Inc. fell apart just two months ago, but now Meredith CEO Stephen Lacy can partly save face. Today, the publisher announced it would buy…

May 14, 2013, 3:04 PM EDT

Atlantic Media to Launch Another Digital-First Brand, for Defense Community Borrows from Quartz model

Six months after launching digital business site Quartz, Atlantic Media is preparing to roll out its fifth brand and second "digital-first" property. Defense One, a news and information site for…

May 14, 2013, 12:01 AM EDT

Vanity Fair Targets Brand Campaign at Ad Community "The List" offers newsletter, perks for advertisers

Vanity Fair has had a strong start for the year, with ad pages up 5 percent. But the Condé Nast title isn't taking anything for granted, launching a campaign to…

May 13, 2013, 8:11 PM EDT

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