Tablet | Adweek Tablet | Adweek
Advertisement

The Press

:

Tablet

Adobe, MPA Unveil Tools For Measuring Digital Magazine Ads Hoping to build advertisers' confidence in the medium

Since the inception of digital magazines, publishers have struggled to get advertisers to commit to tablet and other mobile content as they do with print. But a lack of measurement…

September 16, 2013, 12:02 AM EDT

Maxim Sold to Darden Media Group Buyer has multiplatform plans for the brand

Maxim, the lifestyle title that once defined men's magazines in the U.S., has found a buyer in Darden Media Group. Darden agreed to buy the whole Maxim portfolio, which includes the…

September 12, 2013, 9:01 PM EDT

Wealthy Millennials Approach Shopping Differently Than Their Parents Less likely to buy on credit

Millennials are different from their parents, at least when it comes to spending. The Shullman Research Center surveyed adults with a household income of $75,000 plus on their spending plans…

September 3, 2013, 10:55 PM EDT

The Hot List Poll Your time to pick the must-see shows, must-have apps and top magazines of the year

Welcome to Fragmentation Nation. As this year’s Hot List Readers' Choice Poll affirms, technological opportunity has conjoined with the wandering, twerking consumer, his iPad and six-second videos in tow, to…

September 1, 2013, 10:14 PM EDT

Lucky Editor Eva Chen Makes a Case for a Shopping Magazine Surviving amid popular e-commerce sites

Specs Age 33 New gig Editor in chief, Lucky Old gig Beauty director, Teen Vogue How did you go from pre-med at Johns Hopkins to magazines? I always thought about magazines…

September 1, 2013, 10:12 PM EDT

People Mag Prepares New Subscription Model Chasing additional consumer revenue

Time Inc. cash cow People is preparing to unveil a new pricing model designed to transform the way people think about subscriptions, according to people familiar with the publisher’s plans.…

August 30, 2013, 12:18 AM EDT

Condé Nast Inks Big Deal With Amazon Offers 'All-Access' to digital subscriptions

Condé Nast has announced a big deal with Amazon that will let people buy and renew print and digital subscriptions to its magazines on the e-commerce giant. The new service,…

August 20, 2013, 11:08 AM EDT

Wired Taps Real Journalists to Push Further Into Native Advertising Hand-picked writers to work on content

Brands want advertising that looks and feels like actual editorial content, and publishers are uniquely positioned to help. But how do they do that without selling out?  Increasingly, by creating stand-alone…

August 8, 2013, 12:00 AM EDT

Does Facebook Keep You Company When You're Eating Alone? Especially at lunch

It used to be, dinner with friends meant actually sitting around the same table together, recipes came from mom, and phones were for talking. Now, people get their recipes from…

August 7, 2013, 11:45 AM EDT

Sports Fans Slowly Move From TV to the Internet But only 9% pay for what they see

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went…

July 24, 2013, 9:36 AM EDT

Advertisement