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The Press

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Tablet

Frank Magazine Execs: We Can Do Better

On native ads, video opportunities and tablets' promise

Top magazine execs think they need to have fewer meetings, launch new products faster and better adapt their content to mobile devices to set themselves up for the future. "Let's do…

HGTV Magazine Tests Social Sharing Feature in Print

First to use Digimarc's new technology

HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology…

Who Killed the Magazine App?

97% of Newsstand apps are now free

The Association of Magazine Media (MPA), the magazine publishers trade group, this month reported some seemingly encouraging results for an industry that’s become all too used to bad news. While print…

Magazine Ad Pages Down Again in Q3, but Decline Is Slowing

Tablet ads still a bright spot

Encouraging news for consumer magazines: While their print advertising volume continues to shrink, the decline has slowed, according to new Publishers Information Bureau data released today by MPA—The Association for Magazine…

Q&A With David Granger, Editor of Esquire

How male readers have changed during his tenure

David Granger has presided over Esquire for 16 years, an unusually long tenure for the editor in chief of a magazine these days. In that time, America has been pounded…

The Washington Post Unveils Visual News Product

A fast way to get caught up on the top stories

Ever wish it was easier to get up to speed on the biggest stories of the day when you're on the go? The Washington Post has that need in mind…

What Part of a Web Page Gets the Highest Viewership?

Chartbeat’s findings may surprise you

There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web…

Adobe, MPA Unveil Tools For Measuring Digital Magazine Ads

Hoping to build advertisers' confidence in the medium

Since the inception of digital magazines, publishers have struggled to get advertisers to commit to tablet and other mobile content as they do with print. But a lack of measurement…

Maxim Sold to Darden Media Group

Buyer has multiplatform plans for the brand

Maxim, the lifestyle title that once defined men's magazines in the U.S., has found a buyer in Darden Media Group. Darden agreed to buy the whole Maxim portfolio, which includes the…

Wealthy Millennials Approach Shopping Differently Than Their Parents

Less likely to buy on credit

Millennials are different from their parents, at least when it comes to spending. The Shullman Research Center surveyed adults with a household income of $75,000 plus on their spending plans…

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