The Press



Flipboard Buys Mobile Newsreading App Zite From CNN

Deal involves content and ad partnership

Flipboard announced today it is buying Zite, one of its smaller rivals in an increasingly crowded space of mobile newsreading apps. In addition to the acquisition, the deal includes a…

Newsweek Makes International Hire

Richard Addis named editor in chief, EMEA

Newsweek has hired Richard Addis to head up its overseas coverage as it gets ready to resurrect its print edition as a slick, upmarket weekly this week. Addis, the former editor…

Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart

Audience was limited

Bargains aren’t just for Walmart shoppers anymore.    Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand…

A Marketer’s Guide to SXSW

Brands try to keep Austin wired

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and…

Time Inc. Announces Launch of New Sports Network

Partners include MLB, NHL, NBA

Sports Illustrated is making a big bet on video with the planned launch of a streaming sports network to complement its existing brand. Called 120 Sports, the new standalone business…

Celebrity Weeklies, Fashion Magazines Continue to Struggle on Newsstand

Business, gun titles are a bright spot

Today, the Alliance for Audited Media released its consumer magazine circulation data for the second half of 2013, and once again, the narrative remains the same. Overall circulation remained relatively…

Where Teens Spend Their Time Online When Not on Facebook

A look at the social network’s big challengers

Despite reports that young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users, according to…

Bon Appétit Takes Top Company Honor

Turnaround makes Pamela Drucker Mann Condé Nast's Publisher of the Year

Condé Nast CEO Chuck Townsend handed out awards at the company's annual publishers' meeting in Naples, Fla., tonight, and this year, the top Publisher of the Year prize went to…

The Future of Advertising Hinges on Understanding Identity

Data needs context

 The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide…

Newsweek Plans to Revive Print Edition

Runs counter to publishing trends

In a counterintuitive (some would say logic-defying) move, Newsweek is returning to print. The newsmagazine that went digital-only a year ago is planning to put out a weekly edition early…