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Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart Audience was limited

Bargains aren’t just for Walmart shoppers anymore.    Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand…

February 23, 2014, 9:46 PM EST

A Marketer’s Guide to SXSW Brands try to keep Austin wired

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and…

February 23, 2014, 9:44 PM EST

Time Inc. Announces Launch of New Sports Network Partners include MLB, NHL, NBA

Sports Illustrated is making a big bet on video with the planned launch of a streaming sports network to complement its existing brand. Called 120 Sports, the new standalone business…

February 20, 2014, 10:19 AM EST

Celebrity Weeklies, Fashion Magazines Continue to Struggle on Newsstand Business, gun titles are a bright spot

Today, the Alliance for Audited Media released its consumer magazine circulation data for the second half of 2013, and once again, the narrative remains the same. Overall circulation remained relatively…

February 6, 2014, 10:26 AM EST

Where Teens Spend Their Time Online When Not on Facebook A look at the social network’s big challengers

Despite reports that young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users, according to…

February 5, 2014, 6:12 AM EST

Bon Appétit Takes Top Company Honor Turnaround makes Pamela Drucker Mann Condé Nast's Publisher of the Year

Condé Nast CEO Chuck Townsend handed out awards at the company's annual publishers' meeting in Naples, Fla., tonight, and this year, the top Publisher of the Year prize went to…

January 28, 2014, 10:12 PM EST

The Future of Advertising Hinges on Understanding Identity Data needs context

 The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide…

December 9, 2013, 10:11 PM EST

Newsweek Plans to Revive Print Edition Runs counter to publishing trends

In a counterintuitive (some would say logic-defying) move, Newsweek is returning to print. The newsmagazine that went digital-only a year ago is planning to put out a weekly edition early…

December 3, 2013, 9:36 PM EST

The 2013 Hot List Winners Have Been Announced Editors' Picks and Readers' Choice winners in print, digital and TV

This was the year Breaking Bad, Candy Crush and BuzzFeed commanded our attention, Cosmo went from the bedroom to the boardroom, and Jimmy Fallon got a big promotion. Also, Rolling…

December 2, 2013, 9:30 PM EST

After New York Magazine Cuts Frequency, Will Other Weeklies Follow? Handicapping the field

New York magazine surprised the media world with its announcement that it will go twice-monthly, but the high printing and distribution costs associated with publishing a weekly magazine aren’t lost…

December 2, 2013, 5:05 PM EST

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