The Press
:Tablet
For a 155-year-old print publication, The Atlantic has never been shy about digital experimentation—a strategy that, so far, seems to have paid off, considering that the brand’s full-year digital ad…
Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…
Tablet computers are no longer a niche market. More than one third of Americans own tablets such as the iPad, Samsung Galaxy or Kindle Fire, according to new Pew Internet…
The narrative behind the magazine industry has remained steady for a while—newsstand is down, circulation is flat, and digital is growing but tiny—and according to PwC’s new Entertainment & Media…
Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to…
Digital publishing platform Onswipe today is announcing a pair of ad products called The Glossy and Promoted Content, which are aimed to improve the effectiveness of tablet-based promos. The Glossy…
Some needed good news from the magazine publishing industry: As newsstand sales fell and circulation remained flat through the end of 2012, the latest data from GfK MRI’s Survey of…
When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets. Half of 10-…
IAC has confirmed reports that it's seeking a buyer for the hobbled newsweekly, which has already been sold twice in the past three years, then ended its U.S. print edition. In…
When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying…
