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Researchers Find Optimum Times to Run March Madness Ads

The sooner, the better

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting…

On the Eve of Turning 30, AOL Dials Up Mobile and Video

CEO Tim Armstrong tells us what the future holds

AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very…

The Big Bang Theory's Kunal Nayyar Talks Hip-Hop, Nerd Culture and Hosting The Late Late Show

Filling in for Craig Ferguson this week

Specs Who Kunal Nayyar Age 33 Claim to fame Stars as Raj on The Big Bang Theory (Thursdays, 8 p.m. on CBS); guest host of CBS' The Late Late Show from Feb. 25-27 Base…

Flowchart: How Should You Watch Super Bowl XLIX?

And we've got some options for not watching, too

You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping…

Here's One Way to Promote a Class on Digital Effects: Fool the World With a Fake Meteor

Digital-Tutors used its own VFX tips to trick millions

The Oklahoma City meteor phenomenon, which has been viewed millions of times online, started when a YouTube account called JamesWest posted a cell phone video of an object shooting across…

Revealed: The Winners of Adweek's 2014 Hot List

Our picks for the year’s best in magazines, television and digital media

What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while…

The 4 Major Digital Ad Formats Face Off

Plus a look at the best and worst verticals for each

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not…

How HP Turned 6-Second Vines Into a 30-Second TV Ad

Brands are repurposing social media, memes into multi-platform campaigns

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign…

What Do Millennials Really Want?

From their favorite digital devices to Lena Dunham, here’s what we learned

What do you think of when you hear or read the word millennial? Perhaps a smartphone-addicted twentysomething who spends her free time posting selfies on Instagram, sharing BuzzFeed lists on Facebook and creating…

Redbook EIC Meredith Rollins Talks About How the Mag Has Evolved for Its New Millennial Audience

These readers prefer humor and fashion to slow-cooker recipes

  Photo: Alfred Maskeroni  Specs New gig Editor in chief, Redbook Old gig Executive editor, Redbook Age 43 Redbook was one of the original Seven Sisters. Does that make it hard to combat the perception that…

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