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How HP Turned 6-Second Vines Into a 30-Second TV Ad Brands are repurposing social media, memes into multi-platform campaigns

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign…

October 27, 2014, 12:01 AM EDT

What Do Millennials Really Want? From their favorite digital devices to Lena Dunham, here’s what we learned

What do you think of when you hear or read the word millennial? Perhaps a smartphone-addicted twentysomething who spends her free time posting selfies on Instagram, sharing BuzzFeed lists on Facebook and creating…

October 6, 2014, 8:04 AM EDT

Redbook EIC Meredith Rollins Talks About How the Mag Has Evolved for Its New Millennial Audience These readers prefer humor and fashion to slow-cooker recipes

  Photo: Alfred Maskeroni  Specs New gig Editor in chief, Redbook Old gig Executive editor, Redbook Age 43 Redbook was one of the original Seven Sisters. Does that make it hard to combat the perception that…

October 6, 2014, 7:58 AM EDT

Fox News' ‘Outnumbered’ Host Harris Faulkner Discusses the Role of Social Media in Journalism And why politics tends to focus on women

  Photo: Alfred Maskeroni Specs New gig Co-host of Fox News’ Outnumbered and anchor of Fox Report Weekend on Sundays Old gig Anchor of Fox Report Weekend and breaking news anchor for Happening Now Twitter @HarrisFaulkner Age…

September 22, 2014, 7:36 AM EDT

What Brands Need to Know About Back-to-School Shopping Habits Get your slice of the annual educational spending spree

With spending on back-to-school and college estimated to reach $74.9 billion this year, the annual end-of-summer scramble for new clothes, tech products, pencils and pens now rivals the holiday season.…

August 27, 2014, 12:12 AM EDT

Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile Obstacles include a lack of tech, skills and insights

While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology…

July 30, 2014, 10:52 AM EDT

Time Inc.'s 120 Sports Goes Live New platform integrates sports news and social data

It’s finally opening day for Time Inc.’s new digital video network, 120 Sports. At 6 o’clock tonight, 120 Sports will begin streaming live video content, all of which will be…

June 25, 2014, 12:02 AM EDT

HSBC Buys Out New Yorker Print, Digital Editions Financial company sponsors this week's magazine

This week, The New Yorker is getting its first-ever multiplatform ad buyout thanks to HSBC. The seven-figure deal promoting the relaunch of HSBC’s Premier consumer program covers the full print,…

June 23, 2014, 12:18 PM EDT

For Soothing Relief, Dr. Oz Loves iPad Apps And for medical advice, he turns to AskMD

Specs Who Dr. Mehmet Oz Age 53 Accomplishments Cardiac surgeon and professor at Columbia University; host of The Dr. Oz Show; author; founder of Dr. Oz The Good Life magazine (May/June issue is…

May 22, 2014, 11:14 PM EDT

Magazine Smartphone Apps Are Being Brought Back From the Dead Free content makeovers may be the way to go

Not so long ago, magazine publishers were flooding the market with smartphone apps. But a browse through the Apple App Store reveals dozens of magazine-branded apps languishing in a sort…

May 18, 2014, 8:50 PM EDT

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