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What Brands Need to Know About Back-to-School Shopping Habits Get your slice of the annual educational spending spree

With spending on back-to-school and college estimated to reach $74.9 billion this year, the annual end-of-summer scramble for new clothes, tech products, pencils and pens now rivals the holiday season.…

August 27, 2014, 12:12 AM EDT

Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile Obstacles include a lack of tech, skills and insights

While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology…

July 30, 2014, 10:52 AM EDT

Time Inc.'s 120 Sports Goes Live New platform integrates sports news and social data

It’s finally opening day for Time Inc.’s new digital video network, 120 Sports. At 6 o’clock tonight, 120 Sports will begin streaming live video content, all of which will be…

June 25, 2014, 12:02 AM EDT

HSBC Buys Out New Yorker Print, Digital Editions Financial company sponsors this week's magazine

This week, The New Yorker is getting its first-ever multiplatform ad buyout thanks to HSBC. The seven-figure deal promoting the relaunch of HSBC’s Premier consumer program covers the full print,…

June 23, 2014, 12:18 PM EDT

For Soothing Relief, Dr. Oz Loves iPad Apps And for medical advice, he turns to AskMD

Specs Who Dr. Mehmet Oz Age 53 Accomplishments Cardiac surgeon and professor at Columbia University; host of The Dr. Oz Show; author; founder of Dr. Oz The Good Life magazine (May/June issue is…

May 22, 2014, 11:14 PM EDT

Magazine Smartphone Apps Are Being Brought Back From the Dead Free content makeovers may be the way to go

Not so long ago, magazine publishers were flooding the market with smartphone apps. But a browse through the Apple App Store reveals dozens of magazine-branded apps languishing in a sort…

May 18, 2014, 8:50 PM EDT

House of Cards’ Beau Willimon Talks About How the Hit Show Came to Be A team full of rebels

Before Beau Willimon created the American version of House of Cards, Web TV (not including YouTube) was largely made up of network program outtakes—or worse, discards. But the writer behind…

April 29, 2014, 5:59 AM EDT

CNNx Promises It's a New Way to Watch News App lets users watch the past 24 hours on demand with bonus digital content

CNN embraced the digital component of its news service on Thursday when it announced CNNx, a new way to watch the network's programming. The app allows users to scroll through a…

April 10, 2014, 3:27 PM EDT

Tribune Digital Ventures Acquires TV by the Numbers Ratings information may be sold as a B2B newsletter

Tribune Digital Ventures bought ratings resource TV by the Numbers for an undisclosed sum and hopes to parlay its information into additional revenue streams.   Graham McKenna, the company's vp of…

April 3, 2014, 12:13 PM EDT

Flipboard Buys Mobile Newsreading App Zite From CNN Deal involves content and ad partnership

Flipboard announced today it is buying Zite, one of its smaller rivals in an increasingly crowded space of mobile newsreading apps. In addition to the acquisition, the deal includes a…

March 5, 2014, 10:50 AM EST

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