The Press
:Tablet
When the tablet market launched two years ago, it was a decidedly luxury buy. Since then, tablets have become more of a mainstream purchase, as the Apple iPad has dropped…
The economic recovery seems to have passed magazines by, but there’s one area that’s still growing: the corporate suite. At Condé Nast, Dawn Ostroff just hired three new evps as she…
Since the iPad launch, countless magazines have released apps for the tablet. But many have largely resembled their print counterparts. Rather than emulating print, Punch Media wanted to create something…
Specs Age 50 New gig Chairman and CEO. Old gig President and director, Akamai Technologies You’ve had sort of an interesting couple of years, moving from an agency trading desk, VivaKi, to a tech company, Akamai,…
The challenge: getting kids undergoing cancer treatment—exhausted from chemo and radiation therapy—to keep detailed logs of their pain. The solution: disguising the chore with a crime-fighting iPhone game. Last month, the…
Context is everything. Some mobile habits overlap, but there are significant differences in how consumers use their tablets and smartphones which marketers need to understand to effectively use the devices.…
NBCUniversal has committed $4.38 billion to broadcast the next four Olympics. Could ESPN steal those rights by hardly spending a dime? Not a chance. But ESPN has every right to go…
There’s the hundred-yard dash, the shot put and, of course, Alan Wurtzel’s favorite Olympic event: data measurement on tens of millions of fans over 17 days. “It’s a huge amount…
This summer, athletes will go for the gold at the Olympic games in London, while digital technologies will break their own records for viewing. With the emergence of high-def video…
Magazines have been hunkering down the past two years to translate their content to tablets and e-readers, but they have little to show for their efforts so far. Digital editions totaled…
